The brand does not show this: omissions and corporate communication distortions in the light of the imaginary. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023135, 2023. DOI: 10.1590/1809-58442023135pt. Disponível em: https://www.revistas.intercom.org.br/index.php/revistaintercom/article/view/4253. Acesso em: 19 jan. 2026.