A reflexive methodology for de-westernizing the subfield of Latin American Organizational Communication

Authors

DOI:

https://doi.org/10.1590/1809-58442022110pt

Keywords:

Latin America, De-Westernizing, Methodology

Abstract

This paper aims to develop a reflexive methodology to explore the production of knowledge of the subfield of Organizational Communication research, considering the contextual, institutional, and cultural realities of the Latin American region. For this purpose, responding to the recent calls to de-westernized Communication, this paper adopted a “bottom-up” approach, which favors the realities experienced by Latin American Organizational Communication researchers and scholars. The proposed methodology provides a model that can serve as an example to de-westernize knowledge production in related fields.

Author Biographies

Consuelo Vásquez, Université du Québec à Montréal. Montréal – QC, Canada

Full Professor of Organizational Communication in the Department of Social and Public Communication at the Université du Québec à Montréal. Her research interests include ethnography, the communicative constitution of organizations, and epistemologies of the South. She coordinates the research project “Mapeando la Comunicación Organizacional en América Latina” (Mapping Latin America Organizational Communication). She is co-founder of the Groupe de recherche sur la communication organisante (RECOR) and the Red Latinoamericana de Investigación en Comunicación Organizacional (RedLAco).

Roberto Burgueño, Universidad Autónoma de Baja California. Baja California, Mexico

Full Professor at the Guadalupe Victoria College of Engineering and Business, Universidad Autónoma de Baja California (UABC), Mexico. His research interests include micro-entrepreneurial behavior, regional development and industrial economics. He is coordinator and faculty member of the Entrepreneurial Development Department at UABC, also in charge of the Yunus-UABC Center.

Gabriela Rabello de Lima, Université du Québec à Montréal. Montréal – QC, Canada

Master’s student in Communication at Université du Québec à Montréal. She holds a bachelor’s degree in Administration from the Federal University of Rio Grande do Sul (UFRGS). Her research interests include political communication, regionalism and organizational communication, with a focus on gender and decolonial studies. She is currently a researcher member of the Groupe de Recherche sur la Communication Organisante (RECOR) and the Red Latinoamericana de Investigación en Comunicación Organizacional (RedLAco).

Marcela Marques de Queiroz, Université de Montréal. Montréal - QC, Canada

Master’s student in Public Health at the School of Public Health (ESPUM), Université de Montreal. She has a degree in Psychology from the Federal University of Paraíba (UFPB). Her research interests include work psychology and worker health, with a focus on sex and gender studies. She is currently an intern at the Institute of Public Health in Quebec (INSPQ).

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Published

2022-07-06

How to Cite

VÁSQUEZ, C.; BURGUEÑO, R.; LIMA, G. R. de; QUEIROZ, M. M. de. A reflexive methodology for de-westernizing the subfield of Latin American Organizational Communication. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 45, p. e2022110, 2022. DOI: 10.1590/1809-58442022110pt. Disponível em: https://www.revistas.intercom.org.br/index.php/revistaintercom/article/view/4138. Acesso em: 6 jul. 2025.

Issue

Vol. 45 (2022)

Section

Articles

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Copyright (c) 2022 Intercom: Revista Brasileira de Ciências da Comunicação

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