Public and Governmental Communication in Brazil:

proposal of an index for the perception of relationship with the public

Authors

DOI:

https://doi.org/10.1590/

Keywords:

Government communication; principles of public communication; content analysis; communication management.

Abstract

The text presents concepts, implications and consequences of political communication to government communication, having as reference the principles of Public Communication listed by the Brazilian Association of Public Communication (ABCPública) and Public Administration. There is a methodological proposal to analyze the degree of maturity and distortion of purpose of Government Communication in a case study of the Ministry of Health's page on Instagram through content analysis. There is application of the classification of the degree of maturity of organizational communication. There is application of the classification of the degree of maturity of organizational communication finding the initial level in the case study of the Instagram page of the Ministry of Health of Brazil

Author Biography

  • Leandro Heringer, Pontifical Catholic University of Minas Gerais

    Professor doutor no curso de Comunicação Pública e Governamental,  Instituto de Educação Continuada, PUCMinas. Belo Horizonte, MG - Brasil.

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Published

2026-07-06

Issue

Vol. 49 (2026): REVISTA INTERCOM

Section

Articles

License

Copyright (c) 2026 Leandro Heringer

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

Public and Governmental Communication in Brazil:: proposal of an index for the perception of relationship with the public. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 49, p. e2026127, 2026. DOI: 10.1590/. Disponível em: https://www.revistas.intercom.org.br/index.php/revistaintercom/article/view/4820. Acesso em: 26 jul. 2026.